White Gallery, renowned as being Europe’s most-exclusive bridal buying event, entered its new era this month as it opened its first standalone show in seven years. It has always been an event that sets the stage for unparalleled innovation and style in the industry, and the 2024 edition was no exception. Offering a fresh new look and location, the world’s greatest industry icons and fresh new pioneers in bridal design gathered under one roof to connect with the coolest boutiques from around the world.

The Truman Brewery, serving as White Gallery's new home, ushered in a fresh era for the exhibition - every detail of the show was curated to ensure a visually stunning showcase. With ample Instagram-worthy features including exquisite arched entrance arrangements and floral designs by Wild Renata, exhibitors, press and stockists captured behind-the-scenes content for their brides to enjoy. Designers took their creations to the streets of Shoreditch as bridal design took over Brick Lane to embrace the eclectic spirit of its new location. Against the backdrop of vibrant street art and bustling markets, designers and boutiques snapped some fantastic content opportunities, fusing high fashion with street culture.

Taking place just after the highly anticipated Met Gala, White Gallery 2024 was perfectly positioned to showcase the latest trends and innovations in bridal fashion. Drawing inspiration from the ensembles seen on the red carpet, designers at White Gallery presented a diverse array of styles that encapsulated the essence of contemporary elegance in a testament to the creative dynamism of the bridal industry.

White Gallery was delighted to host its highly anticipated Luxury Panel, which featured five esteemed industry experts discussing the future of luxury bridal fashion: Zoe Burke, Peta Hunt, Joanna Southwell, Charlotte Ricard-Quesada and Sarah Morton. Set against the backdrop of The Truman Brewery, the panel provided invaluable insights and perspectives that shaped the trajectory of the bridal industry. Attendees had the exclusive opportunity to engage with panellists and gain insights into emerging trends, innovative techniques, and the evolving landscape of luxury bridal fashion. 

For those that needed a break in buying, White Gallery partnered with luxury London caterers Peardrop to provide a vibrant and punchy menu, and exclusive in-house DJ supplying soulful background house music to add to the relaxed vibe. Guests were also treated to a glass of fizz to celebrate White Gallery’s first stand-alone event in 7 years, and to catch up with their industry friends and discover exciting new connections at the exclusive afterparty drinks reception. 

Can’t wait for the next big bridal buying event? Great news: White Gallery will return again next Spring. Keep an eye out for announcements and save the date for the most-established luxury trade event.

White Gallery is a trade-only event. Although not able to attend, brides can follow @whitegallerylondon for exclusive clips, interviews with designers and an insight into the trends that will be hitting stores next year.

If you’re feeling inspired, then come and join us at the best wedding planning party as The Un-Wedding Show is going to be back in London on 19th & 20th October and then Birmingham on 17th November. Get your tickets HERE. If you can’t wait until then, check out some of the best bridal designers and bridal boutiques in our Book Of Love directory and hit them up to make your dream wedding dress a reality.